Mango is Haiti's one of the best exported produce coupled with...

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Mango is Haiti's one of the best exported produce coupled with Coca Cola as a distributor of a new drink with natural fruit, not fat plus added calcium and vitamin A. It looks like it could be a winner in terms of marketing.

My only objection is the term "Haiti Hope" which makes it looks like a non-profit effort.

In this case the perceived quality and therefore pricing may be minimized as the international markets may be reluctant to pay more. The name "odwalla" does not inspire a taste-bud calling.

Something fresh, natural, dew, from the mountains would be more appropriate.

They can always repackage, later on. That is a very good move for Haiti as it brings employment in the agricultural sector and preserve the environment (tree preservation) I wish it luck.
Bernadette

Berbadette S, March 31 2010, 6:55 PM

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Topic: Coca-Cola New Haiti Project To Help 25, 000 Mango Farmers

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Mango is Haiti's one of the best exported produce coupled with Coca Cola as a distributor of a new drink with natural fruit, not fat plus added... read more >
Berbadette S, 31-Mar-10 6:55 pm
Here is how it works, it is basically a joint venture under which Coke will buy 100% of Haitian mango production for the next three years in... read more >
Neg La, 1-Apr-10 9:18 am
I don't think that Haiti produces so much mangoes that one big company like Coca Cola cannot buy the entire stock read more >
Joel, 1-Apr-10 12:53 pm
Hi Julie, I'm sorry to hear that. The Coke Zero ad, the first video player on the page, is the new ad that dtubeed during the Coke Zero 400. The... read more >
James, 16-Sep-12 9:27 pm

 

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