Mango is Haiti's one of the best exported produce coupled with...
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Reply to Msg 4525
Mango is Haiti's one of the best exported produce coupled with Coca Cola as a distributor of a new drink with natural fruit, not fat plus added calcium and vitamin A. It looks like it could be a winner in terms of marketing.
My only objection is the term "Haiti Hope" which makes it looks like a non-profit effort.
In this case the perceived quality and therefore pricing may be minimized as the international markets may be reluctant to pay more. The name "odwalla" does not inspire a taste-bud calling.
Something fresh, natural, dew, from the mountains would be more appropriate.
They can always repackage, later on. That is a very good move for Haiti as it brings employment in the agricultural sector and preserve the environment (tree preservation) I wish it luck.
Bernadette
Berbadette S, March 31 2010, 6:55 PM
Topic: Coca-Cola New Haiti Project To Help 25, 000 Mango Farmers
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