Coca-Cola New Haiti Project To Help 25, 000 Mango Farmers

The Coca-Cola company is launching a new program to help 25,000 mango farmers in Haiti. Coke is also launching Odwalla Haiti Hope Mango Lime-Aid, a new juice drink that will be available in the United States and in Canada made with Fresh Mangoes from Haiti.

Odwalla Haiti Mango Drink

Did you know?

Coke has been operating in Haiti since 1927. All Coca Cola products made in Haiti are bottled by Coke's bottler in Haiti, Brasserie de la Couronne.

Well... the latest Coca Cola news coming from Haiti is that they are about to invest $3.5 million in the "Operation Haiti Hope" Project.

Coupled with other contributions from other Coca Cola partners an the Inter-American Development Bank, an estimated $7.5 million will be invested in Haiti over a 5-year period.

Is that a big investment for a huge company like Coca Cola?

Well it's a good start...

And I hope there are more joint ventures like this to come in Haiti because it involves long term agricultural employment in Haiti and export of Haiti mangoes.

The goal of this investment is to double the income of mango farmers in Haiti and to help owners of mango trees in the country side to see their mango tree as a source of income instead of "JUST WOOD" that can be cut down, burnt, and converted to charcoal.

Here is how it works, it is basically a joint venture under which Coke will buy 100% of Haitian mango production for the next three years in conjunction with the launch of the Odwalla Mango beverage.

If it become a success, who knows what long term relationship will come out of it.

Watch this video from CNN, the 1st TV Interview of Haitian Prime Minister Jean-Max Bellerive, Muhtar Kent, Chairman and CEO of The Coca-Cola Company, and Luis Alberto Moreno, President of the Inter-American Development Bank. The interview is made by CNN's Ali Velshi

Well...

What do you think?

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